Resident turnover is one of the largest hidden costs in multifamily. TULU helps keep residents happier and reduce turnover, protecting NOI in the process. Use the calculator below to see what that could mean for your property.

TULU Impact on NOI Calculator

Avg. TULU adoption range
0%
25%
50%
75%
100%
  • Pool40% in-season (1/3 of the year)
  • Gym15–30%
  • Golf Simulator / Bowling Alley2–8%
  • Movie Theater / Media Room5–12%
* Estimates synthesized from general multifamily industry commentary, including J Turner Research, NMHC amenity surveys, and RentCafe-type resident satisfaction reports.
Industry avg 3.7
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2
3
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5

The 3.7/5 baseline reflects the average renter satisfaction score across the multifamily industry. The lift shown as adoption increases is modeled from TULU's resident satisfaction survey data.

$
  • Make-ready & unit prep$1,500 – $3,000
  • Lost rent (vacancy days)$1,500 – $2,500
  • Marketing & leasing$800 – $1,500
  • Concessions & incentives$1,000 – $1,500
  • Admin & onboarding$500 – $800
* Turnover cost estimates sourced from NAA, IREM, and NMHC industry research. Figures reflect typical ranges across market-rate multifamily properties.
Estimated annual impact
$32,000
4 renewals a year

NOI preserved from 4 retained residents at $8,000 per avoided turnover.

Renewals a year4
Avg. NOI preserved / month$2,667
Renewals captured4 of 7
0Up to 7 renewals at full adoption

“TULU is one of the biggest factors in me thinking about renewing my lease.”

Ludovic
Resident at The Journal

“I've never had the ease of being able to access stuff like scooters, projectors, games, VR. … That definitely makes me want to renew my lease here.”

Shawn
Resident at Artistry Clancy

“Since TULU is there, it makes everything so much easier compared to other student living. … It definitely has added to my decision on renewing my lease.”

Shaima
Resident at Student Experiences – Zuidas

“Having TULU in the apartment is like having a little convenience store downstairs, and I think that that is an unmatched advantage.”

Bobby
Resident at Alton District

“Having a TULU does actually impact my decision to renew my lease. … It makes living in my building more appealing.”

Nouran
Resident at The Roy Harlem

“TULU is one of the biggest factors in me thinking about renewing my lease. … All of the things that TULU has is a necessity, instead of making a big dent in my bank account.”

Kia
Resident at Chapter Old Street
Don’t believe us? Hear for yourself